emotional eater

Rosanna Francis – Weight Management & Emotional Eating Disorders Specialist.

Stop emotional eating today and maintain a healthy weight for life!

Maintaining a healthy weight might sound simple but for too many people, it is a nightmare.

Do you feel you are constantly on yo-yo diets to lose weight?

Do you turn to food for comfort when your mood is low?

Constantly comparing yourself to the “way” you should look like?

Stepping on the scales sets the tone for the rest of your day. 

Are you frustrated and ready to try something new?

DO YOU EAT comfort foods like pizza, pasta, biscuits, cakes, ice cream, chocolate, mints, hamburgers or alcohol when you are FEELING DOWN  (sad, lonely or stressed) or it can be a way to avoid problems or even think about them?

These high-calorie foods lead to weight gain around your bust, waist and hips and cause problems with obesity. What you are experiencing is emotional eating and your subconscious mind produces an automatic response that causes you to crave these kinds of foods when you experience emotions that you have difficulty handling. Some people do it a little and some people do it a lot!

Just imagine this:- You have an argument with your partner or you have just found out that you are being promoted at work and you go on an eating binge. You consume an extra 2000 – 3000 calories (83680 – 125520KJ) in one afternoon above your diet quota of 1800 calories. You say to yourself one caramel bar won’t hurt, then wash it down with a large chocolate shake and one small packet of potato chips. That food intake has just slowed your dieting success to almost non-existent – causing heartbreak and frustration. So you give up your efforts to lose weight and abandon your diet altogether. Does this sound like you?

Comfort eating

We tend to eat for reasons other than hunger or should I say more accurately, we try to satisfy the “heart hunger”  that has nothing to do with food – by eating junk. This type of hunger needs to be satisfied immediately- it’s not like physical hunger which comes on gradually.

This is because we have been programmed to see food as a reward or as love. All of this happened for the very first time when we were in our early childhood.

Our very first nurturing relationship in life was connected to food. As an infant, we cried when we were hungry, our parents comforted us and feed us and consequently, we connected feelings (love) to food.

In our formative years, we might have wanted our parent’s attention or love but they were too busy for us and out of guilt, they would buy us a treat of something nice and sweet, or we may have hurt ourselves and got a cupcake as something sweet to make us feel better.

We may have lacked confidence and we got a bag of sweets from Nanna or she baked us our favourite cake when we visited. Rewards equal love in our subconscious mind and now we are all grown up, we see food as a reward and we can give that to ourselves as much as we like.

Guilt factor

Guilt is often connected to food,  particularly among people whose parents controlled food intake by rationing. Perhaps you were told to eat everything on your plate before you got to eat dessert. Not only have these people lost contact with their body’s messages of being full but also now have ingrained in their subconscious the horror of waste.

Food which is forced into the body is wasted – it will end up on your waist. Don’t use your body as a rubbish bin!

Why diets not work

In all the years I have worked with Emotional Eaters, I have seen time and time again that diets are pointless. Every Emotional Eater I have met with a weight problem has dieted their way to obesity. Diets only appear to work on paper. In fact, they are actually creating the problem of obesity!

Society puts so much pressure on larger people to lose weight as the paradigm of “thinner people are healthier and sexier”.  This stigma and discrimination toward obese persons have numerous consequences for their psychological and physical health.

Why are we ( as a society) so preoccupied with the physical size but ignore the emotional health?  Nine out of ten times, it’s the emotional hunger that is the culprit to these overweight issues. Solve the emotional issues and the weight will shed easily and effortlessly.


When someone starves themselves on diets that reduce calories dramatically (900 calories or less) and lose weight, they think they are successful, but in reality, they are slowing their metabolism down and will gain all their lost weight and more as soon as they stop dieting.

Sure some diets are more effective than others in the short term, but they do not tackle the cause of your food addiction, which is set deep in your mind.

What makes my program special?

The reason my programme works successfully is that it is not a diet.  Together we  work on ways to identify and deal with your emotions; learn to eat mindfully instead of mindlessly; regain control of your weight, and finally put a stop to emotional eating.

Brain Chemistry

Food, mood and brain chemistry are inter-connected. According to Dr.Judith Wurtman’s theory, some of us appear to have a particular “sensitivity” to the very foods we tend to binge on, namely carbohydrates and fats. These are sweet and starchy foods like bread, pasta, chips, candy, etc. They give us a high-and it can be addictive, causing you to want more immediately. I must add here, that in all my years as a Clinical Therapist, I have never seen anyone binge on a bowl of lettuce or have an addiction for a head of celery.

Starchy foods work as a “mood regulator” and when eaten increases the production of an amino acid by the brain called Tryptophan. Tryptophan boosts a brain chemical (neurotransmitter) called Serotonin ( a brain calmative). Serotonin helps to regulate the stress, anxiety and depression levels in our bodies but also plays a role in appetite and appetite suppression.

We eat carbs because carbs work 

Many of my clients report that after they have binged on carbs they feel calmer. But this “mood regulator” is short-lived because of the guilt factor which raises its head. Then we eat more carbs to mask the guilt and the whole eating cycle starts again.

Wouldn’t it be easier if you could understand and work through your emotional hunger?

Are You an Emotional Eater?
You are an emotional eater if you answer yes to any of the following questions:

Do you put food into your mouth without realizing it?
Do you ever feel guilty or ashamed after eating?
Do you eat alone or at odd locations, such as parking in your car outside your home so no one sees what you are eating?
After a heated disagreement, do you look for food?
Do you crave sweet or starchy foods when you’re upset?
Does food being advertised on TV give you the urge to eat?
Do you eat when you are tired or bored?

Does your eating make you feel shame, guilt and the feeling of powerlessness?

Would you like to join me on an extraordinary journey?

At Ipswich City Hypnosis, my aim is to retrain your mind to eat whatever you want (but not to excess) and to feel differently about food, about yourself and about life.

YOU will learn about the causes of emotional eating and eating disorders.  There is no one main cause or trigger, and it is likely to be a complex combination of genetic, psychological, environmental, social and biological factors.

You will lose weight and keep it off – forever – because you will no longer let your emotions or the bathroom scales rule your life. You’ll be able to break free of behavioural patterns that hold you back from achieving that lean, sexy body you have always wanted and achieve successful results physically and mentally. Your health and fitness will improve!

You will learn the four Golden Rules which are the most natural way to eat and you will eat less and enjoy your food more.

Together we will set clear intentions and goals so that you can feel better about your body. When you feel better about yourself you will automaticaly make healthy choices in your food intake and your exercise. But more importantly, you will discover how to easily handle the daily emotional stresses most people experience that leads them to overeat.

This programme is made up of five coaching sessions.  Your life will change once you are able to recognise the emotional factors and belief systems that are causing your emotional eating.  Together we will eliminate the emotions of anger, fear and guilt that are the prime factors in your eating patterns and set achievable goals.

Ring me for a confidential walkthrough on the process – 0438 000 366 .